ColorFul Anti-Fade Shampoo (For Long-Lasting Color Vibrancy) by Joico

A gentle anti-fade daily cleanser for color-treated hair Preserves up to 8 weeks of vibrancy & intensity of gorgeous hair color Gently washes away daily buildup & debris Fortifies hair for 3X greater resistance to breakage Contains CAMELIA OIL to seal in moisture & restore luminous shine to hair Infused with POMEGRANATE FRUIT EXTRACT to protect the longevity of hair color Developed with SMARTRELEASE TM TECHNOLOGY, the brand’s signature liposome delivery system to repair, strengthen & protect hair from the damaging effects of daily styling Hair appears smooth with rejuvenated, vibrant color Free of SLS/SLES Sulfates